GDPR

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New Mindframe Arena promo video

As we are getting closer to launching the game (we think!), we have produced another Mindframe Arena promotional video showing off some of our cool Tec characters. We created this video as an animation in Adobe Animate, then exported it as an mp4. We were pretty impressed by the quality. Hopefully we should have a fully gameplay video soon showing all the fancy effects and animations. See you soon!

 

Loot Boxes & Game Developer Remuneration

In the free to play gaming market, loot boxes pose a real quandary for game developers. Using the Japanese gacha system they are a popular game mechanic for increasing player engagement. However, the recent controversy with a number of high profile paid games (using loot boxes) is a cause for concern. It appears that core game players don’t like loot boxes. They have already paid for the game and they don’t see the need to have to pay for new content.

With free to play games it is different. Casual game players are used to daily reward mechanisms. A number of countries are now looking at the legality of loot boxes as a form of gambling. Are they a form of gambling? As the in-game currency cannot be used outside of the game, in most cases they have been shown not to be a form of gambling. However, loot boxes in games have now grabbed the attention of legislators in a number of countries.

Game developers need to be very careful in their implementation of a gacha type loot box system. They need to ensure it is property designed to reward players for ongoing play and not give an unfair competitive advantage.

For us we see it as a systematic structural problem in the games market as a result of the prevalence of free to play games. Professional game developers need to be remunerated for creating quality games that provide hours of entertainment - even if they are free to play. Google and Apple are delighted with dominance of free to play games as it effectively gives their customers free content. Yes, there is the freemium business model but it only works for a tiny number of large publishers. Both Google and Apple have a big part to play in correcting the market to so that there is a balance between free content and content creators getting paid. Unless this occurs, the games market will stagnate with no innovation and everyone making the same type…. With lots of loot boxes!

 

Mindframe Arena website live

Our new Mindframe Arena website is now live

mindframearena.com

There you find the last game updates and release information. We will be releasing the game in 2017 so the publishing news will be posted there first. We would also encourage you to follow us on social media... .it is just easier, isn't it !

We'd love to hear your opinions on the game so keep tuned for Mindframe Arena beta programme where you can play the game before anyone else.

Chinese Game Publishers visit Fierce Fun

Fierce Fun was recently visited by a number of Chinese game publishers, as part of a worldwide tour. During their visit, we presented an overview of the European game publishing market and some of the advantages to publishing games from Ireland. We also discussed publishing games in China and there was considerable interest in our new game Mindframe Arena.

The visiting attendees were:

Pictured:
Ms. Mavis Yao--- Vice secretary-general of China National Center for Developing Animation, Cartoon and Game Industry
General Manager of Tangxi Culture (executive company of Shanghai Online Game Association)
Ms. Guanhua JIAO---Co-founder of Uzone games
Ms. July LI --- Secretary-General Government Public Relationship of Uzone games
Ms. Sherry HU --- CFO of Lilith games
Mr. Crespo SUN --- Vice President of Europe and America Business of Gamemoon
Ms. Lauren LU --- Overseas Department Project Executive of Tangxi Culture
Peter Lynch – Fierce Fun
Mark Reid – Fierce Fun

Fierce Fun at DIT State of Play 2017

Fierce Fun showcased an early demo version of Mindframe Arena at the DIT State of Play games exhibition. State of Play 2017 was held in the Dublin Institute of Technology Aungier Street campus. SOP brings together some of commercial and academic players in the Irish games industry. In addition to the games exhibition, there was a series of talks from game development professionals, both Irish and international.

Fierce Fun used the exhibition to get some feedback on the Mindframe Arena gameplay mechanics and concepts. Mindframe Arena is what we call a ‘card board’ game, mixing elements of card trading games and classic board games. Generally, we received a positive reception to the game. Obviously, it was a very early version that we were showing but it proved a very useful overall exercise.

SOP is a great event to showcase Irish indie and student gaming talent – long may it continue!

DIT State of Play
http://www.stateofplay.ie/

Fierce Fun at UCC Digitopia

Digitopia is the annual digital humanities institute held by Digital Humanities department in University College Cork. The conference was organised by the MA class in Digital Arts and Humanities and took place in April 2017. The conference themes included a variety of topics such as digital history, archiving and gaming.

Fierce Fun’s Peter Lynch was invited as a guest speaker to discuss digital gaming. His talk focused on independent (indie) games development and rise of self-publishing. A link to his talk is available here:
https://www.slideshare.net/plynchire/indie-games-and-the-role-of-self-publishing

University College Cork Digitopia
http://www.digitopia-institute.com/

Responsive Games – Digital Marketing Opportunities

Most progressive marketers are aware of the value of gaming content as part of their digital marketing portfolio. With games like Candy Crush and Angry Birds, game playing is now a mass market entertainment activity, enjoyed equally by both male and female players. Generation Y and millennials have all grown up with games – they love them, especially the free ones!

However, with a proliferation of digital devices available to consumers, it can require considerable effort and cost to get your game and brand out to the mass market. Responsive games offer a solution to this problem. Using a HTML5 platform, Fierce Fun have developed a responsive gaming system that ensures your game can be played on almost any device.

We developed the game I C Words as a demonstration of the cross-platform capabilities of our system. Play it on your PC, Mac, laptop, iPhone, iPad, Android phone or tablet…anything with a Web browser.

Fierce Fun responsive games

Play I C Words here

For more information on the digital marketing potential of responsive games, please drop us a line …. we love to talk!

Ogie – Ireland’s Digital Sports Pundit

Ogie was inspired by the legendary local GAA commentator Eddie Moroney. During the 90s, the videotape of “Effin Eddie” was widely circulated throughout Ireland - this was before Facebook and YouTube. He is a brilliant passionate sports commentator with a great turn of phrase, as you will hear. It’s also no holds barred stuff, for real sports fans!  I licensed a sample of his audio to create a demo for our digital sports pundit Ogie.

If you are interested in exclusively licensing Ogie for brand or marketing purposes, drop us a line and tell us your story.

Fierce Fun at Dublin Comic Con 2016

Dublin Comic Con

What an event!

Colour, costumes, characters……..great fun all-round. Thanks to Pulse College for inviting us to participate in the GameDev Zone in Comic Con. It was my first time at a Comic Con and all I can say is ….wow! It is a real day out for scifi/fantasy fans and everyone else – highly recommended.

We got great feedback on our upcoming games – always good to get feedback when a game is in development. Vanessa took some amazing pictures on the day – enjoy! We did…

Full Comic Con photo album here

 

 

Dublin Comic Con