As the gaming community has known for a long time, a game is not just about winning or losing, its far more important than that. Games are increasing in complexity all the time and are now firmly rooted in our everyday lives. Recent daily news reports about the invasion of PokemonGO players to such diverse locations as The White House to Ayers Rock, causing mayhem in their wake, are proof of this. To ignore the power of games to influence people and create market share would be a mistake for business especially those involved in building their brand. The future of marketing is complex and apps and games are a very useful vehicle and tool to drive business forward. This is not surprising to us at Fierce Fun, but what does surprise us, is the amount of companies both large and small, that are completely unaware of the marketing potential a bespoke game can have to their bottom line. Not only do games have the power to influence our lives but they are a powerful force for marketing and in the area of education and learning.
Fierce Fun has many years of game development experience and lots of great titles in our mobile game portfolio. We build an immersive game experience using all major platforms including mobile, PC and viral. We have proprietary and on-demand games. We are leading the way in gaming for business and education. We have a passion for developing the most technologically advanced games we can, and will employ the most up to date gaming architecture available. We have recently been developing games using Unity building 3D environment and worlds to deliver compelling 3D graphics and advanced game mechanics, which perform on all the major global platforms for mobile devices such as iOS and Android as well as desktop PC.
Still think games are just for kids, well think again! And don’t take our word for it here are four great TED talks on the future of games on our culture and society.
- Jesse Schell: When games invade real life
Games are invading the real world — and the runaway popularity of Farmville and Guitar Hero is just the beginning, says Jesse Schell. At the DICE Summit, he makes a startling prediction: a future where 1-ups and experience points break “out of the box” and into every part of our daily lives.
- Stuart Brown says play is more than fun
A pioneer in research on play, Dr. Stuart Brown says humor, games, roughhousing, flirtation and fantasy are more than just fun. Plenty of play in childhood makes for happy, smart adults — and keeping it up can make us smarter at any age.
- Jane McGonigal: Gaming can make a better world
Games like World of Warcraft give players the means to save worlds, and incentive to learn the habits of heroes. What if we could harness this gamer power to solve real-world problems? Jane McGonigal says we can, and explains how.
- David Perry on Video games
Game designer David Perry says tomorrow’s video games will be more than mere fun to the next generation of gamers. They’ll be lush, complex, emotional experiences — more involving and meaningful to some than real life.