Big Data and Gaming

Big data gaming

As the gaming industry continues to grow, it is no wonder that commentators see Big Data analytics as the perfect development tool in this progression. The phenomenal growth of gaming worldwide with an estimated two billion gamers creates a convenient data flow, which if managed correctly can drive user engagement to an even more intuitive experience. Looking at gaming in the USA it is incredible to think that it is bigger than the movie industry, which annually has a figure of $8 billion spent on ticketsales. Compare this with $20 billion in revenue for the gaming industry in the US and you begin to see the possibilities for Big Data in this scenario. The possibilities are immense, Big Data can be used to drive advertising in games and radically increase the player involvement and interaction with the game itself.

Tailored Marketing and the Game

Game players online and offline are constantly leaving behind masses of data which if collected and managed correctly can lead to a more personal experience for the participant. Much like a personalised shopping experience on the likes of Amazon, where you are offered, what may appeal to you, as indicated by your previous shopping pattern, gaming can now provide this individual choice. It is possible using Big Data analytics to develop a marketing strategy built around the individual player or players. This will allow the Game Developers improve segmentation, optimisation and targeting of the different types of players they attract.

The gamer because of their data stream footprint, leave clues to what type of things appeal to them. All the Big Data now has to do, is create an appealing and bespoke collection of options for that player based on the information gathered. A marketing analytics framework can be built upon data received about players and used as an inducement for potential advertisers. Data is streaming from the moment we interact and play with a game, whether that be on social media, PSP, Xbox or on your Smartphone with a mobile App. Data gives the who, what, where, when, and how we play, and with whom. This allows game makers to selectively approach the players with a variety of offerings which may appeal to that individual. The advertising potential is obvious, but other enhanced options for playing may also be offered, maybe linked to the geographical location of the player or players.

User Experience

The competitive among us may require little motivation but with the use of Big Data it is possible to provide real time feedback for all types of gaming scenarios allowing player improve, if they so desire. This could be a logical step for quiz or trivia type games which value improvement as a key factor of the game. A game which encourages you to get the Highest score or be an online champion needs real time data and Big Data could enhance this capability.
Imagine the potential for trivia and quiz games if the player was continually challenged to learn and display evidence of learning as they played. This is bordering on the space of educational free apps which are designed for such tasks. But most quiz fans will recognise the need to learn and increase their knowledge for the next quiz online whether it be in music trivia, sports trivia or just fun trivia questions the pursuit of excellence in knowledge terms is absolute. We all want to enter the trivia quizmaster Hall of Fame.

Big Data and Developers

Obviously more Data crunching gives you more of a work load but with the right analytics onboard this need not be the case. It is possible to use open source licensing models which is an accepted data management activity. Apache Hadoop is an open-source data-processing platform and has been used by such names as Yahoo and Facebook. There are a raft of options available using the cloud or not. All the big players are there including IBM, Microsoft and Google.

The ability for game developers to receive feedback from the players can be immensely useful pointing to bugs in the software or highlighting if the architecture of the game itself is capable of being improved upon. Monitoring and performing analysis on millions of gamers playing your game can provide invaluable insights into which parts of your game are popular and which parts are not. Using Big Data analysis will allow individually styled enhanced versions of a game that appeals to a certain group of players or maybe even an individual.

There is also the predictive possibilities of using Big Data, such as when a game is launched and at peak time of play when the service can either slow down or crash as has happened in the past. This can be anticipated and the capacity can be increased to allow for these peak times, which in turn will improve the gaming experience for all types of players on all types of devices, social, Xbox, PSP, mobile smartphones.
The game now is for developers to keep up with the opportunities open to them using this wealth of information. Big Data creates new opportunities for developers to increase revenue with improved market segmentation and improving player experience, which in turn adds to the bottom line.

Contact us for more details on how we are using Big Data in gaming.

Advergaming, Branded Games and Marketing Games

Games Irish Digital Marketing

Advergaming, branded games, marketing games as part of the marketing mix are increasingly making their presence known world wide. This kind of marketing connects with the consumer in a fun but casual way, on all types of devices, but primarily on mobile devices. It seeks to provide positive experiences for the players or players, this in turn reflects on the specific brand or product connected to the game. Consumers are introduced to the brand or product in a positive and exciting way using this medium. They will learn about the brand and have a pleasant recollection of the experience via the games.

The usual array of internet marketing options like banners, pop ups, have their place; however they can be easily blocked by savvy consumers. Advergaming provides an effective and more interactive method way to engage with consumers. People increasingly use the mobile phone as their primary touch point with the internet. We feel its inevitable that marketing through these devices will become crucial to the successful placement of products or brands. Gaming has expanded its reach to beyond the traditional male audience. It is now a popular entertainment activity with the general public, with games now played equally by male and female players. Increasingly your customers as casual users can connect to play games on their mobile devices or phones.

Advergaming is not considered intrusive and can lead to positive social and viral marketing of your product. One great innovation in the online gaming area is the use of web gaming and HTML5. This allows cross platform game activity, working on all devices. You can play anywhere and even use devices interchangeably. Imagine starting the game on the train to work and finishing it on your PC in work (at lunchtime of course).

At Fierce Fun we provide full advergaming, branded and marketing gaming solutions. We can create a complete branded games solution for your business. Because the process includes building a storyboard visual,  you are fully involved in designing your own game. Also our developers and animators create a digital emulation using critical data on potential user flow. This will ensure you get a highly effective marketing solution, in addition to a great game. This approach can transform your brand and move your products to a new audience. So if you want to take advantage of the marketing potential of online gaming in the Irish, UK or European markets, please contact us.

ADVERGAMING

http://www.warc.com/News/Default.aspx?ID=34948

https://en.wikipedia.org/wiki/Advertising_in_video_games

 

 

 

 

 

Unity Game Engine

Fierce Fun is moving some of our client code over to the Unity game engine. We have been working with it for a while now and are impressed by its game dev specific feature list. It’s component approach to programming takes a bit of getting used to and we miss running the main game loop ourselves. However our main reason for using Unity is its scene Editor. It really allows for  fast level editing and tweaking - crucial for balanced gameplay.

unitygameengine

https://unity3d.com/

Unity Game Engine
The Unity engine grants the user the ability to create a wide variety of games, ranging from the most basic puzzle solver to highly complex and immersive action adventures. Unity allows for the development of games in both 2D and 3D. The particle system in Unity is highly customizable, easy to use and to provides stunning visual effects. Unity’s ability to provide the user with efficient control over in-game physics is one of the primary reasons it's chosen by indie developers today. Another key reason to develop in Unity is the access to Unity's online community and its asset store. The asset store provides free and paid assets. These assets can be extremely useful and have the potential to save valuable time at the beginning, and even during, development.

Fierce Fun Unity Game Engine

 

AgriKids Mobile Game

AgriKids needed a mobile game developed to highlight farm safety for young children. The mobile game is designed to complement their full range of safety products including books and clothing. For full coverage of potential mobile users, the game had to work on Android and Apple phones and tablets. The beautiful graphics were supplied by AgriKids, with Fierce Fun providing game design and programming services. Fierce Fun is also providing mobile marketing services and advice. The first Android version is available on Google Play. It was launched to coincide with the National Ploughing Championships.

Get the app here on Google Play

For excellent farm safety information and products, visit AgriKids

Mobile game Agrikids farm safe

Mobile game Agrikids farm safe Mobile game Agrikids farm safe Mobile game AgriKids farm safe Mobile game AgriKids farm safe Mobile game AgriKids farm safe

Interactive Banner Ad Game

The online sales team at Independent News & Media required an interactive game that would fit their banner ad format. The game needed to work seamlessly on both desktop and mobile devices. Using our HTML5 game software, Fierce Fun created the banner ad game in a very short period as it was needed as part of an overall digital marketing campaign.

For Irish brands, INM provide a comprehensive range of digital advertising solutions – highly recommended.
Independent News & Media

 

Banner Ad Game

Banner Ad Game

Banner Ad Game

Banner Ad Game

Irish Government Political Fantasy Game

Fierce Fun created a fun interactive game for the digital team at Independent News & Media. For the 2014 government cabinet reshuffle, INM needed a fantasy political game created in a short period. Using our agile development methodology, we were able to get the game completed on time and to the agreed specification. The game was hosted on their newspaper portal Independent.ie

fantasy government game fantasy government game fantasy government game fantasy government game

Rugby games: Rubgy Rampage

Rugby Rampage is an update to our earlier rugby games. With a lane-based arcade style, it is a fast paced sports action game. Following the game of rugby, you have to manage your team’s attack and defence. First your team has to get possession of the ball. Tackling is crucial. As with the real game, you can only tackle the player with the ball. Your No 7 is your key player, a real play maker with a mighty hand-off. You control him in both attack and defence. When attacking, you have to avoid the opposing team’s swarm defence to score a try. In Rugby Rampage, you can play as any of the top rugby nations.

Know your rucks from your scrums? This is the game for you!

 

Sample screenshots

  rugby games rugby games rugby games rugby games rugby games rugby games

 

Game Development Services

Game Development Services

Fierce Fun offers comprehensive Web and mobile games development service for digital publisher and advertisers. In our games library, we have 4 different games types:
 - Rebranding Complete Games
 - Prototype Games
 - Custom Games
 - Premium Mobile Games

Rebranding: Complete Games
A complete game is a finished game, normally in a Web format.
Standard Rebranding:
•    Name change
•    Logo change
•    Links change
•    Text change
•    Game license (non-exclusive)

Prototype Games
A prototype game is a concept game that has been designed, with initial graphics and basic interactivity. As such, they can be customised within the existing design.
Custom Prototype Game:
•    Game branding
•    Level completion
•    Game license
•    HTML5 (in most cases)

Custom Games
•    Game concept (in consultation with the client)
•    Game design and documentation
•    Interactive prototype
•    Content assets (graphics, animations, audio, text)
•    Level design and production
•    QA and user testing
•    Delivery and deployment
•    HTML5, mobile Web optimised

Premium Mobile Games
•    Game concept
•    Game design and documentation
•    Interactive prototype
•    Content assets (graphics, animations, audio, text)
•    Level design and production
•    QA and user testing
•    Delivery and deployment
•    Designed for the Google and Apple top 20 app charts
•    50 to 80+ levels
•    Multiple characters, backgrounds and game worlds
•    High quality, detailed UI, animations and characters animations
•    Fully developed storyline and game scripts
•    Significant original IP development
•    4 to 6+ hours of game play
•    Cross Platform (IOS, Android, Web, Windows, Steam, Yahoo)
•    Integrated social media features
•    Cross promotional ad service
•    Highscore and player registration systems