Bespoke Custom Games for business – Works every time.

As the gaming community has known for a long time, a game is not just about winning or losing, its far more important than that. Games are increasing in complexity all the time and are now firmly rooted in our everyday lives. Recent daily news reports about the invasion of PokemonGO players to such diverse locations as The White House to Ayers Rock, causing mayhem in their wake, are proof of this. To ignore the power of games to influence people and create market share would be a mistake for business especially those involved in building their brand. The future of marketing is complex and apps and games are a very useful vehicle and tool to drive business forward. This is not surprising to us at Fierce Fun, but what does surprise us, is the amount of companies both large and small, that are completely unaware of the marketing potential a bespoke game can have to their bottom line. Not only do games have the power to influence our lives but they are a powerful force for marketing and in the area of education and learning.

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Social Media Internship

 

Mobile Games Social Media - Internship (WE) 

This Social Media WE role is an opportunity for hands-on experience in social media and digital marketing. Fierce Fun publishes its games on the Google Play and Apple App Stores. This role is suited to someone who is a passionate gamer!.... PC, console and mobile

This WE role has the ability to learn from the development and marketing team. Some the duties will include:

•    Content Sourcing & Creation:
•    Working with the Project Manager to produce effective content for the company’s social media channels (Facebook, Twitter and others).
•    Writing blog posts, social media posts and other communication materials for social media;
•    Researching mobile app and game market trends
•    Review and optimization of social media content;
•    Reviewing social media content for use in other digital marketing initiatives

Ideal Qualifications:    
•    Strong interest in communications, social media marketing and/or creative writing
•    3rd level qualification or studying for one
•    Good skills in Microsoft Excel, Word and PowerPoint
•    Strong skills in Facebook, Twitter and/or blog software
•    Very comfortable using Android or Apple phones and tablets
•    Strict attention to detail and an ability to produce quality written content each week
•    Reads/knows games review sites and game bloggers

Terms:
Duration     3 months
Hours          Flexible and based on a candidate's schedule
Location      Remote work (mainly)
Docklands Innovation Park, East Wall, Dublin 3 (team meeting and reviews). Candidates need only attend weekly meetings onsite .Travel/lunch expenses will be provided.

 

 

Fierce Fun at the CoderDojo Coolest Projects Awards

A Dojo as many of you know is a Japanese word for a place to train in the ‘way’. The ‘way’ is synonymous with the training of the martial arts such as Karate, Judo, Aikido and even for the training of the famous Japanese ultra warriors, known as Samurai.

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It is apt then that the Dojo is referenced in CoderDojo, which is also a place to train in the ‘way’, although this is the way of coding and it is creating today’s new technology Samurai, although I believe they prefer the title Ninja. Either way, you better look around there may be one sitting beside you as you read this blog. This is the clever core element of the CoderDojo movement throughout the world freedom of information. They are essentially freeing up the knowledge of coding and passing on the ‘way’ and bringing about the training of young and some not so young in the arts of the digital world.

CoderDojo was set up in Cork, Ireland in 2011 and has spread all over the globe since that date. It is a grassroots organisation which is volunteer led and sets up clubs in an effort to teach coding in a fun and social environment to young people. There are now in excess of 600 Dojos in over 60 countries, proof of the popularity of the idea. Its purpose is to provide ICT skills to young people of school age which will stand to them throughout their lives. With a skills shortage in ICT this makes perfect sense and can encourage a young mind to pursue a career in this area or even better become creative and design and devise their own response using code and technology to make the world a better place.

Enter the Dragon that is CoderDojo Coolest Projects. This is a showcase event in Dublin’s RDS for the disciples. It encourages young talented coders to compete for a project award, but probably more importantly to demonstrate apps, websites, games and the odd robot or two, that they have themselves developed. It is a great target for Dojo member to aim for and drives a new type of creativity, as past winners exemplify. The event focuses on the core skills which will be needed for tomorrow’s great creative digital innovators and entrepreneurs.

In 2015 the event moved to the RDS, a sign of its growing popularity with 500 entries from all over Europe and over 5000 visitors to the event. For 2016 the organisers are promising an even more dynamic production with a line up of world class speakers and state of the art tech, gaming and education companies in attendance. Fierce Fun Games and Development will be there, to chat to budding gamers and coders. We will also be presenting a great competition to attendees who think they they have the brains outwit the Bag Man, our resident Fierce Fun genius. We invite all comers to take the QuizTime Trivia TIME challenge if you have the guts. Find us on the event map and come over and say hello, you may win a bespoke designed game just for you and your friends or your company.

For more info: http://coolestprojects.org

Fierce Fun Booth at CoderDojo Coolest Project – http://4sq.com/1UQrnbA
(Merrion Road, Dublin, Dublin, DUBLIN 4, IE)

Connacht on a Rugby Rampage

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The fates often conspire to challenge us and confuse us. When the three sister from Greek legend, (that represent the fates), attended the birth of professional Irish rugby in Connacht you would wonder what they had in mind? One sister spins the thread the other allots the fate and the other makes it unturnable. Well Connacht seem to have unravelled the thread and turned it around as only they can do in this wild western province. After all this is the place of other famous fighters who made their own luck such as Queen Maeve and the Pirate Queen Grace O’Malley. In Connacht people dictate their own fate and Connacht Rugby, proved this as they went on a spectacular rugby rampage in the Guinness Pro 12 championship this year. Defeating all comers and trouncing their old rivals Leinster in the final. They went on to win the Guinness Pro12 title in Murrayfield, Scotland proving you never can write off Connacht rugby.

Curious then back in 2003, the IRFU were all set to do just that, disband Connacht after the team hit financial difficulties and seemed to lose every three matches in four. The IRFU backed down but not out of love for the team or the west. It was primarily a device to prop up the other three provinces, that is using Connacht as a feeder province for the more successful Munster, Leinster and Ulster teams. But Connacht was having none of it, with steady resolve and a young strong team they decided to fight their way back. In 2006 they restored team belief by defeating Glasgow Warriors again in their first season in the Heineken Cup a heartening win against Toulon seems to have created a mystique about Connacht rugby as potential giant killers. Big teams were wary of Connacht, they were capable of unleashing a rugby rampage on the game and turning over the odd giant or two.

Up and under, the relentless rugby rampage of Connacht had not yet hit its peak in the mid noughties. It took time and patience for Connacht to reveal their great intention, that they were were not just there to make up the numbers, they intended to win. An able defeat of the multi million euro team Toulouse in 2013, shocked the rugby pundits and delivered a message to the european rugby elite, Connacht represent a clear and present danger do not underestimate them. This seems to have worked in the team’s favour as all comers give them their best game, and this has honed the Connacht from mere, also rans, to champions.

Todays captain John Muldoon started his professional career, during this turmoil in 2003 at Connacht Rugby, as did many of his team mates. They collectively learned through adversity, and like a phoenix rising from the ashes they flew the only way allowed them, upward. Helped by the inspired vision of the team’s coaches, led by Kiwi legend Pat Lam, and former Ireland international player and local Galway lad, Eric Elwood and Nigel Carolan (Academy manager) they have supported and seeded young talented players bringing us the champions we see today.

The good people of Connacht can thank this talented bunch for keeping the west’s honour intact, and causing the western rugby rampage that we have all enjoyed over the last few months, long may it last.

Connacht Rugby

Generation Z and Social Media

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In a recent U.S. college survey by Fluent marketing and insights, conducted in March 2016, students between the ages of 17-24, (a.k.a. Gen Z)  were asked about the social media platforms they use most. The results are not surprising with Facebook getting a resounding, 67%, Snapchat at 51% and Instagram at 50%. Predictably the Snapchat phenomenon is continuing unabated with the steady rise of this platform worrying the Facebook executives.  33% of respondent stated they have increased usage of Snapchat and no major increase in the use of  Facebook.

However, it was found that Facebook retains its dominant position in the social media sphere, being the favoured platform for friends, family, and brands. But the findings indicate it needs to keep evolving if it is to keep its position as the default social media platform of choice. Snapchat and Instagram appear to be used by Gen Z for tighter close-knit friendships or groups.

The survey’s most interesting findings revealed what the platforms are being primarily used for.  

Facebook is the Daddy. Primarily being used for general digital profiles and regarded as necessary. Regarding advertising on Facebook, respondents indicated they preferred display ads as opposed to news feed ads. Despite Facebook heavily promoting  video lately, respondents still favour using specific video platforms like You Tube.

Snapchat & Instagram: The good buddy platforms. These platforms are used several times a day by the respondents and are used to communicate with close friends and their campus community. They are open to ads on these platforms if they are brief and not pretending to be content which is perceived as disingenuous.  

YouTube & Pinterest are brand central. Respondents follow brands and celebrities on all channels, but they seem to favour interaction with  brands on Youtube and Pinterest. They also like following celebrities on these platforms. Twitter is also popular for following celebs. Respondents expect  ads on these platforms, as they seem more brand oriented.  Adverts that service a need or address issues they care about are usually clicked on. The quality of visual content in Snapchat and You Tube, promote repeat visits, in contrast,  branded stories or celebrity endorsements do not engage respondent enough to buy a product.

Time is of the essence, but video is king.   Most respondents (74%) spend more than two hours a day on social media with just under half  (44%)  spending more than four hours a day. Video is popular on all platforms with You Tube, as expected being the top provider. Two-thirds of respondent watch up to two hours of video a day for entertainment, this may happen over several visits during this time. Unusually live streaming video conversation were not as popular as these figures would suggest, with in-person contact being the preferred method of communication.

 

Snapchat vs Facebook

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We all know Facebook loves your photos and family videos, for what reason, we shudder to think? They are now, yet again I may add, trying to move into the Snapchat space and create a cloned Facebook version of the popular app, we are reliably informed. This is an effort to push their 1.6 billion users to generate more images and videos. Why? Possibly for their data mining operation? The planned app will be compatible with Instagram whom facebook already own and there will also be a video app to feed to your facebook account directly.  

But I hear you say, this has all happened before, and you would be correct in saying that. 

In 2012 Facebook launched the facebook camera almost in sync with its Instagram takeover. It bombed, probably because they realised they were re-inventing the wheel i.e Instagram were already doing it and they were doing it better.

Later in 2012,  they tried Facebook Poke an unashamed copycat of Snapchat, it lacked integrity and people saw through it. It bombed in 2014.

Also in 2014, came Bolt, designed by the Instagram boffins in their secret hideaway lab (probably located under some obscure mountain range). A  secret weapon perhaps? No! It bombed as well,  a year later.

Then came Slingshot another Snapchat clone, a stand alone app requiring no Facebook affiliation at all. It bombed in 2015.

Last but not least, they gave us Riff devised in the bowels of the innovative but not defunct Creative Labs at FB, a remix and editing app, which also bombed like the team that built it.

So we are sad to say the track record does not inspire confidence for Facebook’s attempt to take the Snapchat space. Some would ask, why can’t they leave other successful apps alone? What’s with this megalomaniacal attitude of destroying all potential competition?

Earth to Facebook, competition is good, it drives innovation and just throwing wads of cash at something does not buy success. Hunger drives success that’s where Snapchat came from, that’s where Facebook came from for pity’s sake.

 

How to make Dublin the start-up capital of Europe

Many of the components are already in place to make Dublin the start-up capital of Europe. We believe Dublin (and Ireland) has real identifiable strengths in software development, rather than hardware. Owing to their nature, software businesses require less resources to start and, in general, grow faster. With the right focus and structures, Dublin has the potential to become the focal point for European start-ups looking to target the US and international markets.

We believe the following action points as important to further increase Dublin’s potential as a leading start-up hub:

  • Form a focus group of start-up CEOs to work with the various state bodies and give quick feedback on proposed initiatives
  • Create a virtual start-up package in partnership with Irish multinationals including Microsoft (Azure), Google (App Engine), Amazon (AWS) and Facebook (social platform).
  • Provide a ‘pitching platform’ to increase the number of start-up proposals reaching Irish and international funders and VCs.
  • Create a large open office space area for qualifying startups. If you ask most start-ups, office space is more important than funding during the very early stages. Even with virtual offices, physical teams work faster and more efficiently.

In Ireland and particularly Dublin, there are multiple stakeholders involved in the start-up ecosystem including incubators, banks, VCs, universities, multinationals and government enterprise agencies. Some of these organisations work well together. Others either overlap or do not communicate. This is a key area where the we need to ensure a more efficient start-up ecosystem.

QuizTime Trivia has landed – Try it free on Android now


Fierce Fun Apps

https://play.google.com/store/apps/details?id=air.quiztimetrivia&hl=en

Download URL  http://fiercefun.com/quiztime_download/download.html

Video  https://youtu.be/qD3wZNSuUo8

QuizTime Trivia Rapid Fire Fast Paced Quiz

Quizzes, like University Challenge, Trivial Pursuit, Jeopardy, Who Wants to be a Millionaire, have been tricking us with trivia, puzzling us with puzzles and probing our knowledge on the most obscure topics you can find, and we never grow tired of it. The fact is we love it. But why?  Quizzes are not new, they are the age old test of acquired knowledge. Well here at Fierce Fun we want to offer something new to the genre, with our new generation trivia sensation, QuizTime Trivia. It offers the player endless trivia quiz fun and is the fastest game online to test your trivia knowledge. If you are a fan of trivia quiz games and want to test your knowledge? Then look no further and try this, it never gets dull.

The Quiz reflects the highest form of human achievement.

So why is the quiz, such an essential part of the human condition?  People are natural exhibitionists and posers when it comes to what they know (or think they know) and seek the validation of their intellect by their peers. This is our basic competitive nature and is one of our unique human traits. I see the quiz and quizzes in general as the zenith of human development and it is a key ingredient in what separates us from the animals.

Some say that our ability to manage fire, speak, develop agriculture, write, and cooperate are the benchmarks for human evolution. These are indeed great achievements. But I say the quiz is our greatest. One of the most important human achievements is the pursuit of knowledge and the retrieval of it when needed. This along with our imagination, which we may use to create scenarios for our challenges is unique to humans, and has allowed us to make sense of our world and find answers to all the problems that assail us as a species.

 Origins of the Quiz

So what is the origin of the Quiz? Testing of ability has always been a feature of human society. The testing of knowledge, was common in early civilisations as far apart as Ancient Egypt in the Mediterranean to the Han dynasty in China.Most ancient societies offered education to certain members of the populace and passing tests of knowledge was a way of advancing yourself in society, just as it is today. Testing and examination through the ages came under a variety of names but the term quiz is relatively new. The use of the word Quiz for an intelligence test was first recorded in mid 19th century, when first used as a verb for interrogate. Later in that century it came to mean what it does today, i.e. an entertainment based on a testing of someone’s knowledge.

Earlier uses of the word conveyed that of an odd or eccentric person, as used by the English novelist, Fanny Burney  in a diary entry by her in 1782. The most interesting origin theory of the word is a Dublin tall tale, whereby the Impresario Richard Daly, bet he could introduce an unknown and nonsensical word to the English language and let the public decide its meaning within 48 hours. He had people graffiti the word all over the city and in two days it was the talk of the town and entered the English language. Whether or not the meaning was agreed upon by the Dubliners of the day is unclear but the meaning eventually evolved into the Quiz, we understand today.

Change of use.

How has the quiz changed over the years. Initially a parlor games for the middle classes it eventually gained respectability, when it was used as the basis for the IQ test. Intelligence Quotient or IQ as we more commonly know it, was devised to measure the ratio of the mental age of a person to their actual age. This was carried out by what came to be known as Mensa. Also known as the international high IQ society, Mensa, provide a forum for people of high intelligence, as judged by their quiz or test, to become members and to show off to each other, seriously, they do.

So the quiz had attracted the super brainy people. Mensa was set up in 1946 and was advertised as a club for those with high IQ’s, no dummies need apply. It was was set up by a British psychologist named Cyril Burt. The problem with Burt was that he was a eugenicist, meaning he believed intelligence was hereditary and that society could enhance the human race by allowing the brightest and best to breed. Eugenics had it roots in the selective breeding movements, popular at the time in Germany and Sweden. So is that why he set up this social club? For the intelligentsia to copulate? Possibly, but the interbreeding of the ruling Royal families of Europe over centuries, never produced one Einstein. So the evidence suggests it is codswallop. Mensa now say they are a social club of intelligent friends.

So dont worry if you cannot get into Mensa, all intelligence can be learned and help is at hand with QuizTime Trivia. This quiz is ready to take your brain on a rapidly moving roller coaster ride of unparallelled dimensions. You will be examined on your knowledge of, news, sports, music ,films, history, science, celebrities and much more. There are 150 levels of ultra fast rapid fire rounds. You will have to react with speed dexterity and wit, and every level you climb will get just a little bit more difficult. QuizTime Trivia takes no prisoners. Survive this and a Mensa test will be a walk in the park. Now you too can show off, take on the Bag Man in QuizTime Trivia.

When you reach the top level in QuizTime Trivia you too will believe, the Quiz is the highest form of human achievement.