Games as a Service

cloudcomputingThe new buzz word in video games. Games as a service (GAAS) represents a new approach toward game development. With the heaving influence of mobile and social platforms, game developers are now seeking to provide a playing service to their users, rather than a single purchase or download.

Game players now want new content and features on a ongoing, sometimes weekly (or even daily basis). This means that traditional developers must fundamentally restructure their teams to work in this on-going manner.

Thankfully at Fierce Fun, we are setting up a GAAS developer from scratch. Our teams and systems are oriented towards combining design and use analytics in one workflow process. More to come on this later.

Online Games for Digital Advertising

gameads-300x196I am still surprised when I have to convince people how useful games are as advertising tools. For the last 2 decades in the US, games have been successfully used by companies such as McDonalds, Coca Cola and Ford to promote their brands and products. With the massive growth of casual games (social and mobile), more or less everyone is now a gamer.

So why are games effective advertising tools? Like hot toffee, they are sticky. Sticky content is the holy grail of online content – keeping users engaged for much longer than traditional text or image content. Better still, games are interactive so it is much easier to impart lasting brand messages. For any Irish digital advertiser, I would recommend consider using a game in your next digital marketing campaign. They are cost effective as you can re-use digital assets from other elements of your campaign. Also Ireland is a nation of video game players so you will have a receptive audience.

Contact us to find out how online games can boost your digital marketing campaigns

Game Development and Testing Internship

If you are a games nut and particularly like mobile games, we want to hear from you. We have a requirement for a game development and a testing intern who would like to gain experience in a casual games development studio. So what do you need, basic programming and/or Web development skills? Any modern languages will be fine. No coding experience is required for the testing position. If you are interested, drop us a line using the contact form.

Note – these roles have been filled.

Free Online Games for your Website

wordpuzzler

Calling all webmasters and digital marketers. We have a selection of free games for your website. Embed our Web games onto your web-page or link directly to us. Games are sticky content and a great way to keep visitors on your site for longer and increase your retention rates. Engage your online audience with our free Web and html games. Contact us for more information