Responsive Games – Digital Marketing Opportunities

Most progressive marketers are aware of the value of gaming content as part of their digital marketing portfolio. With games like Candy Crush and Angry Birds, game playing is now a mass market entertainment activity, enjoyed equally by both male and female players. Generation Y and millennials have all grown up with games – they love them, especially the free ones!

However, with a proliferation of digital devices available to consumers, it can require considerable effort and cost to get your game and brand out to the mass market. Responsive games offer a solution to this problem. Using a HTML5 platform, Fierce Fun have developed a responsive gaming system that ensures your game can be played on almost any device.

We developed the game I C Words as a demonstration of the cross-platform capabilities of our system. Play it on your PC, Mac, laptop, iPhone, iPad, Android phone or tablet…anything with a Web browser.

Fierce Fun responsive games

Play I C Words here

For more information on the digital marketing potential of responsive games, please drop us a line …. we love to talk!

Ogie – Ireland’s Digital Sports Pundit

Ogie was inspired by the legendary local GAA commentator Eddie Moroney. During the 90s, the videotape of “Effin Eddie” was widely circulated throughout Ireland - this was before Facebook and YouTube. He is a brilliant passionate sports commentator with a great turn of phrase, as you will hear. It’s also no holds barred stuff, for real sports fans!  I licensed a sample of his audio to create a demo for our digital sports pundit Ogie.

If you are interested in exclusively licensing Ogie for brand or marketing purposes, drop us a line and tell us your story.

Advergaming, Branded Games and Marketing Games

Games Irish Digital Marketing

Advergaming, branded games, marketing games as part of the marketing mix are increasingly making their presence known world wide. This kind of marketing connects with the consumer in a fun but casual way, on all types of devices, but primarily on mobile devices. It seeks to provide positive experiences for the players or players, this in turn reflects on the specific brand or product connected to the game. Consumers are introduced to the brand or product in a positive and exciting way using this medium. They will learn about the brand and have a pleasant recollection of the experience via the games.

The usual array of internet marketing options like banners, pop ups, have their place; however they can be easily blocked by savvy consumers. Advergaming provides an effective and more interactive method way to engage with consumers. People increasingly use the mobile phone as their primary touch point with the internet. We feel its inevitable that marketing through these devices will become crucial to the successful placement of products or brands. Gaming has expanded its reach to beyond the traditional male audience. It is now a popular entertainment activity with the general public, with games now played equally by male and female players. Increasingly your customers as casual users can connect to play games on their mobile devices or phones.

Advergaming is not considered intrusive and can lead to positive social and viral marketing of your product. One great innovation in the online gaming area is the use of web gaming and HTML5. This allows cross platform game activity, working on all devices. You can play anywhere and even use devices interchangeably. Imagine starting the game on the train to work and finishing it on your PC in work (at lunchtime of course).

At Fierce Fun we provide full advergaming, branded and marketing gaming solutions. We can create a complete branded games solution for your business. Because the process includes building a storyboard visual,  you are fully involved in designing your own game. Also our developers and animators create a digital emulation using critical data on potential user flow. This will ensure you get a highly effective marketing solution, in addition to a great game. This approach can transform your brand and move your products to a new audience. So if you want to take advantage of the marketing potential of online gaming in the Irish, UK or European markets, please contact us.

ADVERGAMING

http://www.warc.com/News/Default.aspx?ID=34948

https://en.wikipedia.org/wiki/Advertising_in_video_games

 

 

 

 

 

AgriKids Mobile Game

AgriKids needed a mobile game developed to highlight farm safety for young children. The mobile game is designed to complement their full range of safety products including books and clothing. For full coverage of potential mobile users, the game had to work on Android and Apple phones and tablets. The beautiful graphics were supplied by AgriKids, with Fierce Fun providing game design and programming services. Fierce Fun is also providing mobile marketing services and advice. The first Android version is available on Google Play. It was launched to coincide with the National Ploughing Championships.

Get the app here on Google Play

For excellent farm safety information and products, visit AgriKids

Mobile game Agrikids farm safe

Mobile game Agrikids farm safe Mobile game Agrikids farm safe Mobile game AgriKids farm safe Mobile game AgriKids farm safe Mobile game AgriKids farm safe

Interactive Banner Ad Game

The online sales team at Independent News & Media required an interactive game that would fit their banner ad format. The game needed to work seamlessly on both desktop and mobile devices. Using our HTML5 game software, Fierce Fun created the banner ad game in a very short period as it was needed as part of an overall digital marketing campaign.

For Irish brands, INM provide a comprehensive range of digital advertising solutions – highly recommended.
Independent News & Media

 

Banner Ad Game

Banner Ad Game

Banner Ad Game

Banner Ad Game

Irish Government Political Fantasy Game

Fierce Fun created a fun interactive game for the digital team at Independent News & Media. For the 2014 government cabinet reshuffle, INM needed a fantasy political game created in a short period. Using our agile development methodology, we were able to get the game completed on time and to the agreed specification. The game was hosted on their newspaper portal Independent.ie

fantasy government game fantasy government game fantasy government game fantasy government game

Game Development Services

Game Development Services

Fierce Fun offers comprehensive Web and mobile games development service for digital publisher and advertisers. In our games library, we have 4 different games types:
 - Rebranding Complete Games
 - Prototype Games
 - Custom Games
 - Premium Mobile Games

Rebranding: Complete Games
A complete game is a finished game, normally in a Web format.
Standard Rebranding:
•    Name change
•    Logo change
•    Links change
•    Text change
•    Game license (non-exclusive)

Prototype Games
A prototype game is a concept game that has been designed, with initial graphics and basic interactivity. As such, they can be customised within the existing design.
Custom Prototype Game:
•    Game branding
•    Level completion
•    Game license
•    HTML5 (in most cases)

Custom Games
•    Game concept (in consultation with the client)
•    Game design and documentation
•    Interactive prototype
•    Content assets (graphics, animations, audio, text)
•    Level design and production
•    QA and user testing
•    Delivery and deployment
•    HTML5, mobile Web optimised

Premium Mobile Games
•    Game concept
•    Game design and documentation
•    Interactive prototype
•    Content assets (graphics, animations, audio, text)
•    Level design and production
•    QA and user testing
•    Delivery and deployment
•    Designed for the Google and Apple top 20 app charts
•    50 to 80+ levels
•    Multiple characters, backgrounds and game worlds
•    High quality, detailed UI, animations and characters animations
•    Fully developed storyline and game scripts
•    Significant original IP development
•    4 to 6+ hours of game play
•    Cross Platform (IOS, Android, Web, Windows, Steam, Yahoo)
•    Integrated social media features
•    Cross promotional ad service
•    Highscore and player registration systems

 

 

Fierce Fun at CoderDojo Coolest Project Dublin 2016

CoderDojo Coolest Projects 2016 was so special! Our games Terminus and QuizTimeTrivia were a big success with the little Ninjas CoderDojos!

They were playing and giving us their feedback all the time!

We are working on Terminus game so keep up with us for more news and the free preview version!

But the most popular with the adults was Quiz Time Trivia, it is a generational thing. Check it out freeplayhttp://fiercefun.com/quiz-time-trivia/

Here are a few more snaps of the CoderDojo Coolest Projects in Dublin: see the full album here

CoderDojo Fierce Fun

 

 

 

 

 

 

 

Bespoke Custom Games for business – Works every time.

As the gaming community has known for a long time, a game is not just about winning or losing, its far more important than that. Games are increasing in complexity all the time and are now firmly rooted in our everyday lives. Recent daily news reports about the invasion of PokemonGO players to such diverse locations as The White House to Ayers Rock, causing mayhem in their wake, are proof of this. To ignore the power of games to influence people and create market share would be a mistake for business especially those involved in building their brand. The future of marketing is complex and apps and games are a very useful vehicle and tool to drive business forward. This is not surprising to us at Fierce Fun, but what does surprise us, is the amount of companies both large and small, that are completely unaware of the marketing potential a bespoke game can have to their bottom line. Not only do games have the power to influence our lives but they are a powerful force for marketing and in the area of education and learning.

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Generation Z and Social Media

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In a recent U.S. college survey by Fluent marketing and insights, conducted in March 2016, students between the ages of 17-24, (a.k.a. Gen Z)  were asked about the social media platforms they use most. The results are not surprising with Facebook getting a resounding, 67%, Snapchat at 51% and Instagram at 50%. Predictably the Snapchat phenomenon is continuing unabated with the steady rise of this platform worrying the Facebook executives.  33% of respondent stated they have increased usage of Snapchat and no major increase in the use of  Facebook.

However, it was found that Facebook retains its dominant position in the social media sphere, being the favoured platform for friends, family, and brands. But the findings indicate it needs to keep evolving if it is to keep its position as the default social media platform of choice. Snapchat and Instagram appear to be used by Gen Z for tighter close-knit friendships or groups.

The survey’s most interesting findings revealed what the platforms are being primarily used for.  

Facebook is the Daddy. Primarily being used for general digital profiles and regarded as necessary. Regarding advertising on Facebook, respondents indicated they preferred display ads as opposed to news feed ads. Despite Facebook heavily promoting  video lately, respondents still favour using specific video platforms like You Tube.

Snapchat & Instagram: The good buddy platforms. These platforms are used several times a day by the respondents and are used to communicate with close friends and their campus community. They are open to ads on these platforms if they are brief and not pretending to be content which is perceived as disingenuous.  

YouTube & Pinterest are brand central. Respondents follow brands and celebrities on all channels, but they seem to favour interaction with  brands on Youtube and Pinterest. They also like following celebrities on these platforms. Twitter is also popular for following celebs. Respondents expect  ads on these platforms, as they seem more brand oriented.  Adverts that service a need or address issues they care about are usually clicked on. The quality of visual content in Snapchat and You Tube, promote repeat visits, in contrast,  branded stories or celebrity endorsements do not engage respondent enough to buy a product.

Time is of the essence, but video is king.   Most respondents (74%) spend more than two hours a day on social media with just under half  (44%)  spending more than four hours a day. Video is popular on all platforms with You Tube, as expected being the top provider. Two-thirds of respondent watch up to two hours of video a day for entertainment, this may happen over several visits during this time. Unusually live streaming video conversation were not as popular as these figures would suggest, with in-person contact being the preferred method of communication.