Fierce Fun at CoderDojo Coolest Project Dublin 2016

CoderDojo Coolest Projects 2016 was so special! Our games Terminus and QuizTimeTrivia were a big success with the little Ninjas CoderDojos!

They were playing and giving us their feedback all the time!

We are working on Terminus game so keep up with us for more news and the free preview version!

But the most popular with the adults was Quiz Time Trivia, it is a generational thing. Check it out freeplayhttps://fiercefun.com/quiz-time-trivia/

Here are a few more snaps of the CoderDojo Coolest Projects in Dublin: see the full album here

CoderDojo Fierce Fun

 

 

 

 

 

 

 

Bespoke Custom Games for business – Works every time.

As the gaming community has known for a long time, a game is not just about winning or losing, its far more important than that. Games are increasing in complexity all the time and are now firmly rooted in our everyday lives. Recent daily news reports about the invasion of PokemonGO players to such diverse locations as The White House to Ayers Rock, causing mayhem in their wake, are proof of this. To ignore the power of games to influence people and create market share would be a mistake for business especially those involved in building their brand. The future of marketing is complex and apps and games are a very useful vehicle and tool to drive business forward. This is not surprising to us at Fierce Fun, but what does surprise us, is the amount of companies both large and small, that are completely unaware of the marketing potential a bespoke game can have to their bottom line. Not only do games have the power to influence our lives but they are a powerful force for marketing and in the area of education and learning.

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Generation Z and Social Media

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In a recent U.S. college survey by Fluent marketing and insights, conducted in March 2016, students between the ages of 17-24, (a.k.a. Gen Z)  were asked about the social media platforms they use most. The results are not surprising with Facebook getting a resounding, 67%, Snapchat at 51% and Instagram at 50%. Predictably the Snapchat phenomenon is continuing unabated with the steady rise of this platform worrying the Facebook executives.  33% of respondent stated they have increased usage of Snapchat and no major increase in the use of  Facebook.

However, it was found that Facebook retains its dominant position in the social media sphere, being the favoured platform for friends, family, and brands. But the findings indicate it needs to keep evolving if it is to keep its position as the default social media platform of choice. Snapchat and Instagram appear to be used by Gen Z for tighter close-knit friendships or groups.

The survey’s most interesting findings revealed what the platforms are being primarily used for.  

Facebook is the Daddy. Primarily being used for general digital profiles and regarded as necessary. Regarding advertising on Facebook, respondents indicated they preferred display ads as opposed to news feed ads. Despite Facebook heavily promoting  video lately, respondents still favour using specific video platforms like You Tube.

Snapchat & Instagram: The good buddy platforms. These platforms are used several times a day by the respondents and are used to communicate with close friends and their campus community. They are open to ads on these platforms if they are brief and not pretending to be content which is perceived as disingenuous.  

YouTube & Pinterest are brand central. Respondents follow brands and celebrities on all channels, but they seem to favour interaction with  brands on Youtube and Pinterest. They also like following celebrities on these platforms. Twitter is also popular for following celebs. Respondents expect  ads on these platforms, as they seem more brand oriented.  Adverts that service a need or address issues they care about are usually clicked on. The quality of visual content in Snapchat and You Tube, promote repeat visits, in contrast,  branded stories or celebrity endorsements do not engage respondent enough to buy a product.

Time is of the essence, but video is king.   Most respondents (74%) spend more than two hours a day on social media with just under half  (44%)  spending more than four hours a day. Video is popular on all platforms with You Tube, as expected being the top provider. Two-thirds of respondent watch up to two hours of video a day for entertainment, this may happen over several visits during this time. Unusually live streaming video conversation were not as popular as these figures would suggest, with in-person contact being the preferred method of communication.

 

Ireland’s Fastest ISP (Internet Service Provider)

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So here we have it. A list of the top performing Internet Service Provider (ISPs) in Ireland. This list was taken from Steam, the global online gaming portal developed by Valve. It has close to 100 million users and as it hosts online games, it gives a good indication of the performance of ISPs as regards heavy download usage.

The table was compiled in September 2015 and shows the average download rates for Steam clients on the most popular Internet Service Providers, sorted by the number of bytes delivered to each network.

As it is just for gaming, obviously it is not a true measure of overall performance. However it is a useful indicator of those providers that have some serious download pipes!

 

Network Average Download Rate – Mbps
Liberty Global 39.2
HEANET HEAnet Limited,IE 24.4
MAGNET-AS Magnet Networks,IE 16.8
EIRCOM Eircom Limited,IE 11.2
VODAFONE-IRELAND-ASN Vodafone Ireland,IE 10.5
DIGIWEB-AS Digiweb Ltd.,IE 9.9
AS-BTIRE BT Communications Ireland Limited,IE 7.5
IBIS-AS Imagine Group Ltd.,IE 4.5
H3GIE Hutchison 3G Ireland Limited,IE 4.3

Apple and Android App Development

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So you are planning your next digital campaign for the Irish market. You’ve got all boxes ticked; SEO, PPC, banner ads, social media and blog posts. The problem is your competitor has also got those boxes ticked.

If you need your campaign to be effective in the Irish market, you should consider a custom mobile gaming app. Like other territories, Irish mobile consumers love gaming apps. A gaming app can be used as:
– A mobile focused advertising or marketing campaign.
– An interactive tool to educate consumers about your product features
– A highly effective viral and social media marketing tool
– A competition to get new registered users

Above all, they offer a cost effective solution to increase your online and mobile business. Contact us for more details.

Fierce Fun: HTML5 Cross Platform Capability

What is a cross-platform app? It is one application that your customers can use, regardless of their phone, tablet or PC type. Most consumers now have at least one of each. Even for large companies, it is difficult to continually update your applications to work on all possible platforms. Think of a cross platform app as being like a central point, with different platforms and devices connecting to IT, rather than having individual apps to suit each platform.

Building separate games and mobile applications for each device (iPhone, iPad Android, Windows Mobile) can be time consuming and expensive. It requires different frameworks, languages and developments skills.

The HTML5 standard is now complete and ratified by the World Wide Web Consortium (the guys who set all key standards for the Web). Using browser technologies, it allows companies to support all consumer platforms with one production process. More importantly, as it is now standardised, it will ensure future compatibility for your HTML5 applications

Fierce Fun uses HTML5 to create media rich highly interactive games and mobile applications.

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If you like more information on our HTML5 cross platform development technology, don’t hesitate to get in contact.

Mobile App Development Services

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Need a custom mobile app quickly. Fierce Fun now offers a complete mobile app development service covering consultancy, UI and UX design, cross platform development, testing, QA and publishing. Our cross platform technology allows us to publish your rich media apps on both mobile (Android, iPhone, iPad, Kindle Fire) and desktop (Windows and Mac OS) platforms. If you need advice on native apps or mobile Web publishing, contact us today and we can outline the various options of getting your products on mobile.

Computer Games – Digital Marketing Ireland

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So you need a game quickly for your next digital marketing campaign. At Fierce Fun, we have large library of pre-built games that can quickly be configured for your online or mobile campaign. These games are cross platform and can be published on either mobile (iPhone, Android) or online/social platforms. Our game library includes action, adventure, arcade, card, casino, music, puzzle, racing, sports, strategy and word games.

Online Games for Digital Advertising

gameads-300x196I am still surprised when I have to convince people how useful games are as advertising tools. For the last 2 decades in the US, games have been successfully used by companies such as McDonalds, Coca Cola and Ford to promote their brands and products. With the massive growth of casual games (social and mobile), more or less everyone is now a gamer.

So why are games effective advertising tools? Like hot toffee, they are sticky. Sticky content is the holy grail of online content – keeping users engaged for much longer than traditional text or image content. Better still, games are interactive so it is much easier to impart lasting brand messages. For any Irish digital advertiser, I would recommend consider using a game in your next digital marketing campaign. They are cost effective as you can re-use digital assets from other elements of your campaign. Also Ireland is a nation of video game players so you will have a receptive audience.

Contact us to find out how online games can boost your digital marketing campaigns