Hashtag Love

hashtag

Hashtag Love

The obsession is growing and shows no signs of abating whether it be for promotion of a business, a life hack, creating a global conversation or attempts to break the internet (don’t hashtag that by the way), the humble and previously unloved hash symbol, now called hashtag is here to stay… (for the present, anyway). After looking at the hash symbol for years on my keyboard and never having occasion to use it, I was amazed when it was reworked as the metadata tag of choice in the late noughties initially and primarily for Twitter, but now also used by Instagram, Facebook, Tumblr, Instagram, Google+ and Pinterest.

We at Fierce Fun

We at #FierceFun like all game developers are reliant on them increasingly for marketing, and the phrase “where would we be be without them” springs to mind. Our new game #Big Bad Quiz will use a lot of pertinent hashtags to our enterprise, such as #MobileTrivia #BagMan to name a few. Our hashtags are intended to identify chat and interaction on the social media channels which may be pertinent to our business here at Fierce Fun. The hashtag allows us target the right people more accurately than previously on microblogging sites and so get our product out there. The Fierce Fun marketing content would ideally reach those interested in free online apps, quizzes, trivia games, trivia questions, for their smartphones. We would hope to reach them as seamlessly and easily as possible using the trusty hashtag.

Do no harm (to yourself)

Of course with the popularity of the hash tag comes responsibility, there are many ways to mess up the message, as millions of people everyday create new hashtags any one of which could be in some tenuous way relate to you or your product, service or cause. Hashtags cannot be copyrighted they are in the public domain and anything can happen. In business the more generic hashtags cannot really reflect or affect a brand’s identity. When a brand establishes a hashtag for itself, they may be using a campaign competition or promotion, but this can easily come back and bite them in the backside as it may be used as a vehicle for disgruntled employees or customers in the Twittersphere. Despite your best intentions many businesses do not anticipate the negative spin that could be put on a promoted hashtag.

A Little Misunderstanding

There is a great example of an international hashtag misunderstanding, which I credit to an article entitled  Hastagology 101, by Jonathon Crossfield of Content Marketing Institute, but in fact it went viral at the time. It refers to the death of ex United Kingdom Prime Minister Margaret Thatcher. A hashtag soon rang out with the announcement #nowthatchersdead. Across North America this hashtag was taken to mean Now that Chers dead. Same language different meaning. This is happening all the time and regional appropriations of terms, names or perceived celebrities is going to increase with the increased use of the hashtag. In the bible of the English language, (as perceived by those of us living close the source),  the Oxford English Dictionary, they give this following definition –  Hashtag – A word or phrase preceded by a hash sign (#), used on social media sites such as Twitter to identify messages on a specific topic. But what about certain hashtag with acronyms which can be easily misunderstood or misinterpreted. One popular one is #FTW which is often taken to mean F*** the world, but in fact, I am led to believe, actually means For The Win taken from the US game show Hollywood Squares which would translate as a huuh haah moment as you throw your fist in the air triumphantly.  

And now the List – Top Ten Hashtags 2015

Of course the list depends on your favourite hashtags and it is a matter of taste and choice. But remember it is always hard not to look what’s trending as it blinks at you from the left hand corner of your screen. Because everyone loves a list, here are my top ten hashtags 2015 – I have collated these myself and they are an amalgamate of  top ten lists, and from a limited amount of research. The top ten lists vary greatly from Twitter to Instagram and to other channels. But I think the hashtags below are worth a mention, in no particular order they are regularly listed among all channels top ten – #Selfie #friends #Family #style #FridayFeeling #Food #Quiz #100HappyDays #LoveWins #FromWhereIStand

Brief Summary

Briefly to sum it all up, the hash tag is a tool like any other it can be used for good or for bad. It has many great business capabilities especially in the  marketing area and used wisely can provide, not only contact with those whom you want to reach, but also can provide precious feedback, which can be invaluable as we plan future campaigns. In #Fierce Fun we employ our hashtags when appropriate, for example when promoting our new games like #BigBadQuiz and we find it a very useful for our marketing efforts. This once lonely button on my keyboard is now starting to wear away from overuse. What a plaudit for the little character or symbol that is following in the footsteps of its bigger brother the @ symbol.

Press Release: Big Bad Quiz live on Google Play and the App Store

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For Immediate Release

Trivia just got a whole lot tougher!
It's the Big Bad Quiz hosted by the one and only Bag Man

Dublin, Ireland - 14 October 2015: Irish mobile app developer Fierce Fun have today released their trivia quiz game Big Bad Quiz on Apple and Android platforms. Big Bad Quiz is a fast, fun and furious trivia game, hosted by the quirky quiz show host The Bag Man. Bringing personality and humour to the trivia genre, the game features over 150 levels of relentless tough trivia questions.

The Bag Man challenges all trivia players to test their brain power in the Big Bad Quiz

Game Description
Big Bad Quiz is designed for TV quiz show fans. It’s a fast, fun and furious trivia game hosted by the one and only Bag Man. He is one crazy quiz master who has scoured the universe for the toughest questions ever. With topics covering sports; music; movies; history; celebs; and more - the full game features more than 150+ levels of ultra fast non-stop rounds.

With only seconds to answer each question, a brisk brain and fast fingers are needed. No waiting, no connections, no selections - players just start the game and start answering straight away. The free version contains a limited question set. For the full set of trivia questions, players have a number of in-app-purchase choices.

Full Game features:
- Fast, fun & furious trivia
- 1000’s of great questions
- More than 150 levels
- Immediate play, no selections, no connections
- Online High Score table
- 5 types of bonus points
- Correct answers provided
- B-Factor showing your personal speed & accuracy
- Online connection not needed
- Hall of Fame
- Extra lives by sharing
- Report a question or answer
- Funky soundtrack and effects

Game Details
Publisher: Fierce Fun
Platforms: IOS/Android
Genre: Quiz, Trivia
Apple App Store Page
https://itunes.apple.com/us/app/big-bad-quiz/id1003825133?ls=1&mt=8
Google Play Page
https://play.google.com/store/apps/details?id=air.bigbadquiz

Press Kit URL:
https://fiercefun.com/big-bad-quiz-press-kit/

Fierce Fun
Fierce Fun is a mobile game development company based in Dublin, Ireland. It specialises in viral and cross promotional game systems. In addition to original IP products, the company also provides custom game and app development services. The company is a registered Google Play and Apple App Store Developer.

 

Top 10 countries for Trivia

So where are the world’s trivia fans located?  Here are the top 10 nations for trivia players.

1. United States
2. Germany
3.  Russia
4. France
5. United Kingdom
6. Spain
7. Brazil
8. Italy
9. Argentina
10. Mexico

According to Google Play 2015

Game Production Coordinator – WE Part Time

The Coordinator works with a game’s production staff to ensure the timely delivery of the highest quality product possible. They are the key link between the digital marketing and production team.

– Ensure the production directory structure is followed for all projects
– Ensure key game design documents are updated each week
– Ensure QA and publishing checklist are completed for all projects
– Track and coordinate production  tasks
– Compile and send out regular reports on game production projects
– Work with the Project Manager to identify and allocate resources
– Keep the digital marketing team updated on new game assets and features
– Attend and take notes in any team production meetings

Ideal Qualifications:
Strong interest in games design and mobile app production
Good work ethic and an ability to learn quickly
3rd level qualification (business, games or marketing)
Highly organised and efficient with an excellent attention to detail
Good interpersonal and team communication skills

Terms:
Duration          3 months, part time
Days                  3/4 days per week (10 to 4)
Location          Docklands Innovation Park, East Wall, Dublin 3

Note: this is a work experience position – training will be provided. Contact us via the About Us form.

WebGL: The Future of Interactive Web Animation

webgl-html5
WebGL (Web Graphics Library) is a cross-platform, royalty-free web standard for a low-level 2D/3D graphics API based on OpenGL ES 2.0, exposed through the HTML5 Canvas element as Document Object Model interfaces.

Ok, in plain English!. WebGL is a JavaScript library for displaying interactive 3D and 2D graphics within any compatible web browser without the use of plug-ins. As it uses a computer’s GPU (graphics chip) directly, it is very fast and allows for smooth animated 2D and 3D graphics.

It is supported by all the major browser vendors such as Apple (Safari), Google (Chrome), Mozilla (Firefox), Opera (Opera) and Microsoft (IE).

As animation plug-ins such as Flash, Unity and Silverlight are not supported by default in many browsers, WebGL offers a cross platform solution for online and mobile animated graphics.

Fierce Fun can produce WebGL animations optimised for all the major browsers. For more details, please contact us.

 

Big Bad Quiz goes Beta

Big Bad Quiz is now in beta testing and will be published soon.

The Big Bad Quiz is played like a real-life quiz show, with fast-paced rounds, bonus points, and of course, our much “loved” host: the Bag Man. He will break you down with tricky questions about sports, movies, history, and everything in between.

Featuring:
– The coolest quiz host around: The Bag Man
– A large database of tough trivia questions
– Super fast rounds and levels
– High score tracker to compete with your friends
– Save points after each round, for quizzing on the go

The Big Bad Quiz is packed with plenty of tough questions that will come at you in a random assortment, meaning it’ll truly test your brain power. While playing, you will be asked questions on a mix of topics, so be ready for historical questions to mingle with questions about the latest musicians. Be warned though, you will have only a limited number of lives before the Bag Man busts you out of the game and forces you to start from scratch. Add to that the fact that you’ve only got a few seconds to answer, and you’ve got yourself a tough game. There will be no memorizing the answers either, since the questions are randomly selected each round, making the Big Bad Quiz endlessly re-playable.

The Bag Man will be challenging you every step of the way, making sure that the questions get harder with every round, and not holding back with the insults when you get some questions wrong. If you beat the Bag Man, you’ll have the chance to get some serious bonus points to boost your score. Make sure to check out the leaderboards every day to see how you and your friends stack up!

 

Minister Harris plays Big Bad Quiz

Fierce Fun recently took part in the PwC 2015 Docklands Innovation Awards. These awards are an enterprise initiative between Docklands Innovation and the DIT Hothouse New Frontiers programme.

They are for companies based in the Docklands Innovation Park. The awards were held in the very cool PwC Spencer Dock buildings on the 11th March 2015.

As part of the awards, there was a companies exhibition. Fierce Fun had a stand at this event.

Best of all, we got the Minister to play our mobile trivia game Big Bad Quiz. The Minister in question was Simon Harris, TD, Minister of State with responsibility for International Financial Services, the Office of Public Works and Public Procurement.

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Peter Lynch from Fierce Fun with the Minister of State Simon Harris

He liked the game and got through the first round of questions pretty quickly. We will add him to our list of beta testers!

Big Bad Quiz will launch in Q2 2015.

Links:
PWC
Docklands Innovation
DIT Hothouse

Lugs Mc Rugger

rugby ireland

Lugs Mc Rugger

Take a Rugby World Cup rampage with the Irish Teams, Lugs Mc Rugger, Ireland’s own scrum, tackle touchdown boy. A Veteran of the The Triple Crown and the Six Nations, the half mad, Irish hooker with an anger management problem and an attitude to match will drop kick you into a fast paced game of ultimate Rugger skill.

He takes no prisoners as he slaps jumps and stomps his way to victory breaking through the ranks of Australia, England, France, South Africa, and New Zealand with his unique scrumdown ruck appeal. Line out now and try to manage Lugs Mc Rugger on his world cup campaign as he makes that conversion and brings Ireland the Rugby Union World Cup.

But be careful, Lugs Mc Rugger is not a man to be taken lightly, he wants to annihilate the Aussies as he flambes the French. He intends to make the English an endangered species and can’t wait to lock horns with a Springbok. But all of this becomes rather tame when he see a Kiwi pack down his lane.

Its enough to make your cruciate ligament get up and surrender, but fear not if you are one of the lads (Irish lads or Lasses that is) you have picked the right team, join the the Lugs Mc Rugger Irish Rugby Rampage Squad now.

Lugs will feature in our new mobile game: Rugby Rampage

Rugby games: Rubgy Rampage

Big Bad Quiz – The toughest trivia on mobile

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The Big Bad Quiz is the brainchild of none other than the Bag Man, you can find out more about him here, but, he has spent most of his life taking and making quizzes.
He wanted more, he wanted to be able to bring his quizzes to the world, so he joined forces with the good people at Fierce Fun to create a mobile gaming app, a game based around a trivia quiz, and of course the bag man himself.

We were given the task of trying to create the toughest quiz on the planet.  Now, of course the Bag Man came up with all of the trivia quiz questions which make up the majority of the Big Bad Quiz.  But in order to make a truly difficult or tough trivia quiz game, you need more than difficult questions.

We made the game multiple choice, you might think this would make answering the trivia questions easier, but giving people an option will make you hesitate and doubt what you think you know.

This brings us to another tough aspect we added to our trivia game, the Big Bad Quiz. We decided that in order to make this one of the toughest quizzes on the planet, we needed to put people under pressure, so we added a timer for each question in the quiz, the timer begins as soon as you see the question, you only have 5 seconds to answer the question, or you forfeit those points. Now, we aren’t totally without mercy, if you are quick enough you can get a bonus, but if you are like Bag Man (aka a Trivia Quiz god), and you can answer the question with in about a second, then you will be awarded a ‘Mega Quick Bonus’.

Now, I know what you’re thinking, this is definitely sounding like one of the toughest quizzes out there, but we weren’t quite convinced that it would become the toughest trivia quiz game on the planet, so we decided to add another tough aspect to the Big Bad Quiz, we added a life system.  You just get a few lives to complete the quiz – are we cruel or what. Now you can earn more lives but you need to get the same first.
Register on the Big Bad Quiz page to get the game as soon as it is published.

 

Fierce Fun at the New Frontiers Showcase

DIT, in association with Enterprise Ireland and IADT run the New Frontiers programme, which is designed to help incubate and grow new Irish businesses. Several companies have come through the programme and gone on to bigger and better things. As a way of sharing these success stories, passing down advice, and arranging some good old fashioned business networking, they organise an annual showcase event.

Last Friday, on the 5th of December, Fierce Fun was able to take part in this event, demonstrate some of our products, and speak with other businesses in the “Hothouse” programme. Peter Lynch and Jackie Jeter attended the showcase and were both very impressed with what they saw and heard.

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There were five alumni of the programme, including Alison Stroh, from Dr. Coy’s Healthfoods, and Adrian Walsh of Checkventory in attendance. Both businesses have been quite successful in recent years, and fostered partnerships with more established firms. Dr. Coy’s products, for example, are available in stores like Brown Thomas or Avoca. Sean Mitchell, the CEO of Movidius gave a fantastic keynote address on adjusting to meet market needs and cracking into potential markets. Movidius, after graduating from the programme went on to achieve great success in the US markets over the last few years. For a digital company like Fierce Fun, which offers a product which is instantly available in all markets around the world, Movidius provides a great example for adapting our marketing plans and how to break into international markets.

The event gave us a great opportunity to showcase our company to potential investors, as well as getting some cheeky free beta testing done. Peter brought along his phone and demonstrated the Big Bad Quiz to a number of people. All of the reactions to the game were positive, and of course, since the game is designed to be a challenge, not many of the testers got past the first few rounds. For us, who have spent the last few months designing, writing and creating the game, this was a great thing to see.