Distance Zing coming soon to Android and Apple phones

We are working on a mobile version of Distance Zing for both Android and Apple phones and tablets. The main work is in adjusting the controls from the PC version. We think it might be even more fun playing on your mobile. Image - you could be out social distancing AND digitally distancing in our game.... wow, wow, wow.... Remember Distance Zing is a game to remind us all to keep social distancing when we are out and about. Keep 2 meters away from everyone and we all stay safe!

The mobile version will be ready in the next few day.

Distance Zing

Distance Zing

Like everyone else, we have been practicing social distancing for what seems like an eternity. Guess what we found out… its not very social. While most people get it, a good few just carry on as if nothing has changed. Walking or running right beside you as if somehow, they are immune to the virus. So, we decided to create a little game to remind everyone to social distance at all times when you are out.

To succeed in the game, you must maintain a 2 meter from everyone in a busy city, while collect the rarest of the rare paper…. you will see it when you play the game. So you have to avoid groovy grannies, wrecked wrestlers, mega mice and runners …. lots and lots of runners.

Distance Zing allows you to practice your digital distance skills in the virtual world so you can be a 2-meter zinger in the real world

Enjoy it, stay safe and keep your distance !

 

Mindframe Arena PC version – free download on Steam

We have just published the PC version on Mindframe Arena on Steam. Now PC gamers can enjoy the fast frenetic fun of our tactical board game. Featuring 6 different classes of Tecs, over 100 levels and 6 worlds, Mindframe Arena is an ideal family game to pass the time during this lockdown period. Each Tec character has their own personality, board moves and special spell. To win, you need to master the spells and abilities of your Tec team. Also you need to find the quickest route to the opponent's spawn point.

Mindframe Arena is free to play and is fun for all the family!

Terminus Demo

Terminus was a game we created a long time ago..... in a galaxy far far away...

Well it was the 2000s and it was created in Aboe Flash, so a long time ago. We were between projects so some of the team created this shooter demo. Mark created some amazing graphics for it and it pushed the limits of what could be done in ActionScript (Flash programming language) at the time. As the guys only had limited time to work on it, we could only create a small game demo. We showed it at some recent game conventions and players loved it... even thought it is over 15 years old. Hopefully we will get back to it some day!

Terminus game page

Mindframe Arena – A ‘Smart & Safe’ game for all the family

We have just published the full version of Mindframe Arena on Google Play. This version is compatible with most modern Android phones and tablets… and best of all, it is free to play. The game comes with the entry-level characters called Tecs. You can play the full game with these. If you want more powerful advanced Tecs, you can purchase them within the app.

Mindframe Arena - A family friendly game

Mindframe Arena is a digital board game when you control a group of characters called Tecs. The goal of the game is to get your Tecs to the end of the Alpha worlds. To do this, you battle other players on a V-shaped game board. Each Tec can move a certain distance and has a spell specific to them. They can cast both attack and health spells. As you progress in the game and collect more Tecs, you need to figure out the best set of Tecs for each battle.

So why do we call Mindframe a smart and safe game? After some initial playtesting, we found the game was very popular with 7 to 12-year-old children. We also noticed that many of the parents liked the game as well and could play with their children. This non-violent game was designed to stimulate a player’s mind and not just their hand-eye coordination. It is based on classic board games like chess and requires skill and strategy to play. Even though it is a strategic game, it is fun to play and the game’s colourful graphics make it appealing to younger players.

Research has shown that playing challenging board games helps in brain development. With these types of games, a player will only progress through skilful planning, mathematical reasoning and critical thinking…. all while having fun!

 From an online safety perspective, the game has the following features included

  • No in-game chat or messaging
    • No graphic violence
    • No analytics or tracking
    • Parental purchase locks
    • Parent ad/social media locks

Download it now for free here on your Android phone or tablet – or search for Mindframe Arena on your device.  Players can play on their own or they can play against another player on the same device. Try it and let us know how you get on !

Loot Boxes & Game Developer Remuneration

In the free to play gaming market, loot boxes pose a real quandary for game developers. Using the Japanese gacha system they are a popular game mechanic for increasing player engagement. However, the recent controversy with a number of high profile paid games (using loot boxes) is a cause for concern. It appears that core game players don’t like loot boxes. They have already paid for the game and they don’t see the need to have to pay for new content.

With free to play games it is different. Casual game players are used to daily reward mechanisms. A number of countries are now looking at the legality of loot boxes as a form of gambling. Are they a form of gambling? As the in-game currency cannot be used outside of the game, in most cases they have been shown not to be a form of gambling. However, loot boxes in games have now grabbed the attention of legislators in a number of countries.

Game developers need to be very careful in their implementation of a gacha type loot box system. They need to ensure it is property designed to reward players for ongoing play and not give an unfair competitive advantage.

For us we see it as a systematic structural problem in the games market as a result of the prevalence of free to play games. Professional game developers need to be remunerated for creating quality games that provide hours of entertainment - even if they are free to play. Google and Apple are delighted with dominance of free to play games as it effectively gives their customers free content. Yes, there is the freemium business model but it only works for a tiny number of large publishers. Both Google and Apple have a big part to play in correcting the market to so that there is a balance between free content and content creators getting paid. Unless this occurs, the games market will stagnate with no innovation and everyone making the same type…. With lots of loot boxes!

 

Virtual Reality Gaming. Has it Arrived?

Virtual Reality was new to the market in 2016. But now has it come of age in 2017?

Virtual Reality, VR, AR, Headset, Tech, Games, Gaming,

At GDC in 2016, one, Patrick Walker peeped into the future to predict what is now occurring, see link below. He indicated the huge investment in VR of over a billion dollars in 2015/16 and this got a lot of game developers interested. But is it possible to prise the market away from the big boys? Probably not? Just look at the 2017 best selling VR games with games from Rockstar, Epic, Impulse Gear and Capcom all with big titles and new iterations of popular franchises in VR.

2016 VR hype shifts to reality thanks in no small measure to PSVR. It’s got good immersion and is now accessible widely and buy to entry is cheaper than rivals. PSVR has at the moment first to market advantage and will be an entry point for early adopters of VR.
All the big players want in and interesting to see the situation today as a gold rush. Suffice to say you need deep pockets to enter this market. Walker provides insightful market analysis on the non-VR gamers and their expectancy on the price of entry with just about 50% unwilling to pay over $350 for the kit. So unit price must drop to attract a critical mass.

Price is everything

He points to the price problem of upgrading your hardware to handle the VR. Understandably if PSVR can do this without it using a unique console it makes sense. So it transpires the players need deep pockets as well. What’s new?
He outlines the product providers with marketing stats research reviewing their ability to compete and how they are seen. These stats are from the time of his talk but are still very pertinent today.

Let’s look at a few VR providers.  HTC Vive (Steam VR) – Thought of as expensive with average content availability. Oculus Rift Considered expensive with not too many games. PSVR is cheaper with a good bank of content. Viewing the VR game charts of today ( Feb 2017) the game content for all platforms has increased considerably as developers are trying for first to market advantage, with whichever system prevails. So there is more choice on all systems.

In Nov 2016 the Walker said the market was saturated but predicted more of the same with new entrants waiting for VR to become financially viable for their brand. Again it’s a balancing act between console or PC with consoles being preferable. A disadvantage for non-console VR is that the system requirements for VR are expensive because VR requires high refresh rates pushed to two displays, it’s going to be fairly demanding.

Below are the recommended system requirements for the Oculus Rift, which are likely fairly similar to what you’ll need to support Steam VR. — NVIDIA GTX 970 / AMD 290 equivalent or greater— Intel i5-4590 equivalent or greater— 8GB+ RAM— Compatible HDMI 1.3 video output— 2x USB 3.0 ports— Windows 7 SP1 or newer.

What the players think

Reviewing VR games by existing or potential customers seem to highlight that gamers value user review as opposed to price, unlike mobile games. Logical really as the entry point into VR is so high that gamers expect to pay a premium price for a premium experience.
Other stats that were interesting is the correlation between VR user score and minutes playing which is not indicative of popularity, unlike other platforms, maybe because of the sea sick syndrome? However, retention is a good indicator and it is marked by players returning again and again. So varied metrics for VR games should be used to assess their popularity.

Walker gave some predictions regarding new entrants to the race, some of which has come to pass. He is also predicting Facebook and Apple entering the market and the technology advancing rapidly. He also sees Microsoft having an interest specifically in Augmented Reality or AR, seeing it as the preferable experience in the future.       But judging by todays parameters, he thinks mobile and social VR seem to provide the biggest potential for future growth. Walker provided a good overview of the market which is still in flux as we speak but consolidating by the day. As a marketer of games, I found it very informative and advise you to watch the virtual space.

VR talk VR focus Nov 2016 Watch it here
Patrick Walker EEDARTrack / Format Games & Entertainment Overview
http://www.gdcvault.com/play/1023900/Data-and-Insights-in-the

Advergaming, Branded Games and Marketing Games

Games Irish Digital Marketing

Advergaming, branded games, marketing games as part of the marketing mix are increasingly making their presence known world wide. This kind of marketing connects with the consumer in a fun but casual way, on all types of devices, but primarily on mobile devices. It seeks to provide positive experiences for the players or players, this in turn reflects on the specific brand or product connected to the game. Consumers are introduced to the brand or product in a positive and exciting way using this medium. They will learn about the brand and have a pleasant recollection of the experience via the games.

The usual array of internet marketing options like banners, pop ups, have their place; however they can be easily blocked by savvy consumers. Advergaming provides an effective and more interactive method way to engage with consumers. People increasingly use the mobile phone as their primary touch point with the internet. We feel its inevitable that marketing through these devices will become crucial to the successful placement of products or brands. Gaming has expanded its reach to beyond the traditional male audience. It is now a popular entertainment activity with the general public, with games now played equally by male and female players. Increasingly your customers as casual users can connect to play games on their mobile devices or phones.

Advergaming is not considered intrusive and can lead to positive social and viral marketing of your product. One great innovation in the online gaming area is the use of web gaming and HTML5. This allows cross platform game activity, working on all devices. You can play anywhere and even use devices interchangeably. Imagine starting the game on the train to work and finishing it on your PC in work (at lunchtime of course).

At Fierce Fun we provide full advergaming, branded and marketing gaming solutions. We can create a complete branded games solution for your business. Because the process includes building a storyboard visual,  you are fully involved in designing your own game. Also our developers and animators create a digital emulation using critical data on potential user flow. This will ensure you get a highly effective marketing solution, in addition to a great game. This approach can transform your brand and move your products to a new audience. So if you want to take advantage of the marketing potential of online gaming in the Irish, UK or European markets, please contact us.

ADVERGAMING

http://www.warc.com/News/Default.aspx?ID=34948

https://en.wikipedia.org/wiki/Advertising_in_video_games

 

 

 

 

 

Fierce Fun at CoderDojo Coolest Project Dublin 2016

CoderDojo Coolest Projects 2016 was so special! Our games Terminus and QuizTimeTrivia were a big success with the little Ninjas CoderDojos!

They were playing and giving us their feedback all the time!

We are working on Terminus game so keep up with us for more news and the free preview version!

But the most popular with the adults was Quiz Time Trivia, it is a generational thing. Check it out freeplayhttps://fiercefun.com/quiz-time-trivia/

Here are a few more snaps of the CoderDojo Coolest Projects in Dublin: see the full album here

CoderDojo Fierce Fun