To get Distance Zing on your Android phone or tablet, simple use the link below or search for the game on Google Play
https://play.google.com/store/apps/details?id=com.FierceFun.DistanceZing
At GDC in 2016, one, Patrick Walker peeped into the future to predict what is now occurring, see link below. He indicated the huge investment in VR of over a billion dollars in 2015/16 and this got a lot of game developers interested. But is it possible to prise the market away from the big boys? Probably not? Just look at the 2017 best selling VR games with games from Rockstar, Epic, Impulse Gear and Capcom all with big titles and new iterations of popular franchises in VR.
2016 VR hype shifts to reality thanks in no small measure to PSVR. It’s got good immersion and is now accessible widely and buy to entry is cheaper than rivals. PSVR has at the moment first to market advantage and will be an entry point for early adopters of VR.
All the big players want in and interesting to see the situation today as a gold rush. Suffice to say you need deep pockets to enter this market. Walker provides insightful market analysis on the non-VR gamers and their expectancy on the price of entry with just about 50% unwilling to pay over $350 for the kit. So unit price must drop to attract a critical mass.
He points to the price problem of upgrading your hardware to handle the VR. Understandably if PSVR can do this without it using a unique console it makes sense. So it transpires the players need deep pockets as well. What’s new?
He outlines the product providers with marketing stats research reviewing their ability to compete and how they are seen. These stats are from the time of his talk but are still very pertinent today.
Let’s look at a few VR providers. HTC Vive (Steam VR) – Thought of as expensive with average content availability. Oculus Rift Considered expensive with not too many games. PSVR is cheaper with a good bank of content. Viewing the VR game charts of today ( Feb 2017) the game content for all platforms has increased considerably as developers are trying for first to market advantage, with whichever system prevails. So there is more choice on all systems.
In Nov 2016 the Walker said the market was saturated but predicted more of the same with new entrants waiting for VR to become financially viable for their brand. Again it’s a balancing act between console or PC with consoles being preferable. A disadvantage for non-console VR is that the system requirements for VR are expensive because VR requires high refresh rates pushed to two displays, it’s going to be fairly demanding.
Below are the recommended system requirements for the Oculus Rift, which are likely fairly similar to what you’ll need to support Steam VR. — NVIDIA GTX 970 / AMD 290 equivalent or greater— Intel i5-4590 equivalent or greater— 8GB+ RAM— Compatible HDMI 1.3 video output— 2x USB 3.0 ports— Windows 7 SP1 or newer.
Reviewing VR games by existing or potential customers seem to highlight that gamers value user review as opposed to price, unlike mobile games. Logical really as the entry point into VR is so high that gamers expect to pay a premium price for a premium experience.
Other stats that were interesting is the correlation between VR user score and minutes playing which is not indicative of popularity, unlike other platforms, maybe because of the sea sick syndrome? However, retention is a good indicator and it is marked by players returning again and again. So varied metrics for VR games should be used to assess their popularity.
Walker gave some predictions regarding new entrants to the race, some of which has come to pass. He is also predicting Facebook and Apple entering the market and the technology advancing rapidly. He also sees Microsoft having an interest specifically in Augmented Reality or AR, seeing it as the preferable experience in the future. But judging by todays parameters, he thinks mobile and social VR seem to provide the biggest potential for future growth. Walker provided a good overview of the market which is still in flux as we speak but consolidating by the day. As a marketer of games, I found it very informative and advise you to watch the virtual space.
VR talk VR focus Nov 2016 Watch it here
Patrick Walker EEDARTrack / Format Games & Entertainment Overview
http://www.gdcvault.com/play/1023900/Data-and-Insights-in-the
Advergaming, branded games, marketing games as part of the marketing mix are increasingly making their presence known world wide. This kind of marketing connects with the consumer in a fun but casual way, on all types of devices, but primarily on mobile devices. It seeks to provide positive experiences for the players or players, this in turn reflects on the specific brand or product connected to the game. Consumers are introduced to the brand or product in a positive and exciting way using this medium. They will learn about the brand and have a pleasant recollection of the experience via the games.
The usual array of internet marketing options like banners, pop ups, have their place; however they can be easily blocked by savvy consumers. Advergaming provides an effective and more interactive method way to engage with consumers. People increasingly use the mobile phone as their primary touch point with the internet. We feel its inevitable that marketing through these devices will become crucial to the successful placement of products or brands. Gaming has expanded its reach to beyond the traditional male audience. It is now a popular entertainment activity with the general public, with games now played equally by male and female players. Increasingly your customers as casual users can connect to play games on their mobile devices or phones.
Advergaming is not considered intrusive and can lead to positive social and viral marketing of your product. One great innovation in the online gaming area is the use of web gaming and HTML5. This allows cross platform game activity, working on all devices. You can play anywhere and even use devices interchangeably. Imagine starting the game on the train to work and finishing it on your PC in work (at lunchtime of course).
At Fierce Fun we provide full advergaming, branded and marketing gaming solutions. We can create a complete branded games solution for your business. Because the process includes building a storyboard visual, you are fully involved in designing your own game. Also our developers and animators create a digital emulation using critical data on potential user flow. This will ensure you get a highly effective marketing solution, in addition to a great game. This approach can transform your brand and move your products to a new audience. So if you want to take advantage of the marketing potential of online gaming in the Irish, UK or European markets, please contact us.
ADVERGAMING
http://www.warc.com/News/Default.aspx?ID=34948
https://en.wikipedia.org/wiki/Advertising_in_video_games
CoderDojo Coolest Projects 2016 was so special! Our games Terminus and QuizTimeTrivia were a big success with the little Ninjas CoderDojos!
They were playing and giving us their feedback all the time!
We are working on Terminus game so keep up with us for more news and the free preview version!
But the most popular with the adults was Quiz Time Trivia, it is a generational thing. Check it out freeplayhttps://fiercefun.com/quiz-time-trivia/
Here are a few more snaps of the CoderDojo Coolest Projects in Dublin: see the full album here