Fierce Fun plans to make Irish kids smarter!

Press Release for Mindframe Arena: 16 January 2020

Fierce Fun plans to make Irish kids smarter

It’s time to wean the kids off Fortnite and try a new game developed in Ireland

Who would have thought that video games can help in your child’s development? Well, they can as part of a ‘balanced diet’ of educational content. Irish game developer Fierce Fun has just released their digital board game Mindframe Arena - a ‘Smart and Safe’ game designed for a family-friendly environment.

As games like chess can be off-putting for some children, Mindframe Arena is a great way to introduce children to intellectually stimulating activities such as board and strategy games. Based on classic board games like chess, Mindframe Arena requires skill and strategy to play – yet it is easy and fun to learn. Research has shown that playing board games can help in the development of problem-solving and critical thinking skills.

Peter Lynch from Fierce Fun states “From showing the game at events and conventions in Ireland, we found that 7 to 10-year olds really enjoyed it as did their parents.”

Irish parents can rest assured with the following Smart and Safe game features:

  • No in-game chat or messaging
  • No graphic violence
  • No analytics or tracking
  • Parental purchase & social media locks

Mindframe Arena is available  as a free download on Google Play and the Apple Apps Store.

Apple App Store Page
https://apps.apple.com/us/app/mindframe-arena/id1490433142#?platform=iphone

Google Play Page
https://play.google.com/store/apps/details?id=com.FF.MindframeArena&hl=en_IE

YouTube Trailer
https://www.youtube.com/watch?v=wzC3_gNplPM&t=21s

Media Kit URL:
https://1drv.ms/u/s!AvOVpBTawgOGgq1D5tAa1oJpBE7kIQ?e=DL1OfL

 

 

App Marketing Tips from Amazon

You have just finished your latest game or mobile app and you think it is going to be the next big thing! BUT how is anybody going to find your app. Hundred of apps are released each day and look at the size of your phone screen – how many apps do you scroll though…. 20 or 30… at best. Most users only see a tiny portion of the apps released daily. So, what chance has your app? .... will it be seen by anyone ?

It is difficult but thankfully there is help at hand. Amazon have their own apps store and have published this useful guide to help you get your app visible. In summary, their app marketing tips are:

  • Write compelling product features and descriptions
  • Select good keywords (app store optimization)
  • Link to your product page
  • Choose the right screenshots
  • Invest in video (vitally important)
  • Respond to customer reviews (particularly negative ones)
  • Get featured on the Amazon Appstore
  • Get featured by media pros (blogger, tweeters, influencers, youtubers)

The guide is located here. Well worth a read if you are close to publishing your app. Good luck!

app marketing tips

Games for Marketers

Fierce Fun is presenting a talk at the National Sales and Marketing Summit which is being held on 30th May in RDS, Dublin. This conference focuses on the fundamental changes occurring between how buyers and sellers interact at both a consumer and business level. The Sales & Marketing Summit is collocated with Grow Your Business Online and Tech Connect Live.

The talk is entitled "Games for Marketers" and discusses how games can be used as effective marketing tools. The slide presentation can be downloaded here