Privacy Policy


This privacy policy sets out how Fierce Fun uses and protects any information that you give use when you use this website or our mobile gaming apps

Fierce Fun is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Fierce Fun may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 1 May 2018.

A. Fierce Fun is committed to safeguarding and protecting the privacy of our website visitors and gaming users.
B. This policy applies where we are acting as a data controller with respect to the personal data of our digital properties (website visitors and mobile app users) which include, and associated ancillary sites. Our mobile apps include Mindframe Arena and other apps listed under Fierce Fun in Google Play and the Apple Apps Store.
B. We use cookies on our website. As with any of our services that collect user data, we will ask you to consent to our use of cookies when you first visit our website.

Information Collection, Use, and Sharing

We are the sole owners of the information collected on our websites or via our gaming apps. We only have access to/collect information that you voluntarily give us via email or other direct contact from you.

Opt-in and Opt-out:
Fierce Fun operates a strict “opt-in” policy for individuals. That means we will not send you any information unless you have requested to receive e-mail/text/social media message updates from us.

If you (whether an individual or business customer) wish to be removed from our direct marketing list and do not wish to receive any further information from us (opt-out) you can inform us by clicking on the link at the bottom of each e-mail communication from us or use our website contact form. Once this information is received we will immediately remove you from our direct marketing database.

How we use your personal data

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
• Internal record keeping.
• We may use the information to improve our products and services.
• We may periodically send promotional emails or mobile notifications about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
• From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customize the website according to your interests.

a. We may process data about your use of our website and gaming services ("user data"). The usage data may include your:
• Your name, address, telephone number, email address, profile pictures, gender, date of birth, relationship status, interests and hobbies
• IP address, geographical location, browser type and version, operating system, referral source, length of visit, content views and navigation paths, and information about the timing, frequency and pattern of your service use.
• Customer enquiries, notifications, correspondence and digital purchase data

The source of the user data is our analytics tracking system and customer management system. This user data may be processed for the purposes of analyzing the use of the website and gaming services. This processing is only done after user consent has been provided and is required to monitor and improve our website and gaming services.
b In addition to the specific purposes for which we may process your personal data set out above, we may also process any of your personal data where such processing is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.


Third Party Services and Data

Fierce Fun does not share your personal information except as approved by you or as described below:
Fierce Fun may engage other companies and organisations to perform our gaming services on our behalf. Example of these services include data analysis and providing customer support.

Our websites and gaming apps may contain third party tracking and data collection and analytics tools from our service providers, examples of which include Google Analytics and Unity Analytics. Such third parties may use cookies and other software in our services to enable them to collect and analyze user and device related data and information on our behalf. The third parties may have access to and collect data and information about you, such as your device identifier, geo-location information, IP address, application usage, access and session times, and your viewing of and activity with advertising, for the purpose of providing their services.

The privacy policies of our service providers may include additional terms and disclosures regarding their data collection and use practices and tracking technologies, and we encourage you to check those policies to learn about their data collection and use practices, use of cookies and other similar tracking technologies.

These third-party service providers may have access to your personal information in connection with the performance of services for Fierce Fun.

Each such third party will act as a data controller in relation to the enquiry data that we supply to it; and upon contacting you, each such third party will supply to you a copy of its own privacy policy, which will govern that third party's use of your personal data.

Retaining and deleting personal data

Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.
We retain your information for as long as your account is active or as needed to provide you with our services. We will also retain and use your information as necessary to comply with our legal obligations, resolve disputes, and meet our agreements.


Your data rights

Upon request, we will provide you with information about whether we hold any of your personal information. If your information changes, or if you no longer use our gaming services, you may correct, update, delete inaccuracies, or delete your personal information by making the change within your account or by contacting us.

a You have the right to confirmation as to whether or not we process your personal data. Where specifically requested, we will supply to you a copy of your personal data on our system
b You have the right to have any inaccurate personal data about you rectified and updated. In some circumstances you have the right to the erasure or restriction (of processing) of your personal data where your account is inactive for 3 years or has been deleted.
c You have the right to object to our processing of your personal data for any other service than the provision of our website or gaming services. If you make such an objection, we will cease to process your personal data for this purpose.


About cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

Our service providers use cookies and those cookies may be stored on your computer when you visit our website.

Blocking all cookies will have a negative impact upon the usability of many websites. If you block cookies, you will not be able to use all the features on our website.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Our details

This website is owned and operated by Fierce Fun.
Fierce Fun is incorporated in Ireland under the company registration number 557121, and our registered office is at Docklands Innovation Park, East Wall Road, Dublin 3
Our principal place of business is at Docklands Innovation Park, East Wall Road, Dublin 3
You can contact us:
By post, to the postal address given above
On our website contact form

Data protection official

Our data protection officer's contact details are: Data Protection Office, Fierce Fun, Docklands Innovation Park, East Wall Road, Dublin 3. To contact our data protection officer, use the website contact form.