Most progressive marketers are aware of the value of gaming content as part of their digital marketing portfolio. With games like Candy Crush and Angry Birds, game playing is now a mass market entertainment activity, enjoyed equally by both male and female players. Generation Y and millennials have all grown up with games – they love them, especially the free ones!
However, with a proliferation of digital devices available to consumers, it can require considerable effort and cost to get your game and brand out to the mass market. Responsive games offer a solution to this problem. Using a HTML5 platform, Fierce Fun have developed a responsive gaming system that ensures your game can be played on almost any device.
We developed the game I C Words as a demonstration of the cross-platform capabilities of our system. Play it on your PC, Mac, laptop, iPhone, iPad, Android phone or tablet…anything with a Web browser.
For more information on the digital marketing potential of responsive games, please drop us a line …. we love to talk!