Responsive Games – Digital Marketing Opportunities

Most progressive marketers are aware of the value of gaming content as part of their digital marketing portfolio. With games like Candy Crush and Angry Birds, game playing is now a mass market entertainment activity, enjoyed equally by both male and female players. Generation Y and millennials have all grown up with games – they love them, especially the free ones!

However, with a proliferation of digital devices available to consumers, it can require considerable effort and cost to get your game and brand out to the mass market. Responsive games offer a solution to this problem. Using a HTML5 platform, Fierce Fun have developed a responsive gaming system that ensures your game can be played on almost any device.

We developed the game I C Words as a demonstration of the cross-platform capabilities of our system. Play it on your PC, Mac, laptop, iPhone, iPad, Android phone or tablet…anything with a Web browser.

Fierce Fun responsive games

Play I C Words here

For more information on the digital marketing potential of responsive games, please drop us a line …. we love to talk!

Advergaming, Branded Games and Marketing Games

Games Irish Digital Marketing

Advergaming, branded games, marketing games as part of the marketing mix are increasingly making their presence known world wide. This kind of marketing connects with the consumer in a fun but casual way, on all types of devices, but primarily on mobile devices. It seeks to provide positive experiences for the players or players, this in turn reflects on the specific brand or product connected to the game. Consumers are introduced to the brand or product in a positive and exciting way using this medium. They will learn about the brand and have a pleasant recollection of the experience via the games.

The usual array of internet marketing options like banners, pop ups, have their place; however they can be easily blocked by savvy consumers. Advergaming provides an effective and more interactive method way to engage with consumers. People increasingly use the mobile phone as their primary touch point with the internet. We feel its inevitable that marketing through these devices will become crucial to the successful placement of products or brands. Gaming has expanded its reach to beyond the traditional male audience. It is now a popular entertainment activity with the general public, with games now played equally by male and female players. Increasingly your customers as casual users can connect to play games on their mobile devices or phones.

Advergaming is not considered intrusive and can lead to positive social and viral marketing of your product. One great innovation in the online gaming area is the use of web gaming and HTML5. This allows cross platform game activity, working on all devices. You can play anywhere and even use devices interchangeably. Imagine starting the game on the train to work and finishing it on your PC in work (at lunchtime of course).

At Fierce Fun we provide full advergaming, branded and marketing gaming solutions. We can create a complete branded games solution for your business. Because the process includes building a storyboard visual,  you are fully involved in designing your own game. Also our developers and animators create a digital emulation using critical data on potential user flow. This will ensure you get a highly effective marketing solution, in addition to a great game. This approach can transform your brand and move your products to a new audience. So if you want to take advantage of the marketing potential of online gaming in the Irish, UK or European markets, please contact us.

ADVERGAMING

http://www.warc.com/News/Default.aspx?ID=34948

https://en.wikipedia.org/wiki/Advertising_in_video_games

 

 

 

 

 

Game Development Services

Game Development Services

Fierce Fun offers comprehensive Web and mobile games development service for digital publisher and advertisers. In our games library, we have 4 different games types:
 - Rebranding Complete Games
 - Prototype Games
 - Custom Games
 - Premium Mobile Games

Rebranding: Complete Games
A complete game is a finished game, normally in a Web format.
Standard Rebranding:
•    Name change
•    Logo change
•    Links change
•    Text change
•    Game license (non-exclusive)

Prototype Games
A prototype game is a concept game that has been designed, with initial graphics and basic interactivity. As such, they can be customised within the existing design.
Custom Prototype Game:
•    Game branding
•    Level completion
•    Game license
•    HTML5 (in most cases)

Custom Games
•    Game concept (in consultation with the client)
•    Game design and documentation
•    Interactive prototype
•    Content assets (graphics, animations, audio, text)
•    Level design and production
•    QA and user testing
•    Delivery and deployment
•    HTML5, mobile Web optimised

Premium Mobile Games
•    Game concept
•    Game design and documentation
•    Interactive prototype
•    Content assets (graphics, animations, audio, text)
•    Level design and production
•    QA and user testing
•    Delivery and deployment
•    Designed for the Google and Apple top 20 app charts
•    50 to 80+ levels
•    Multiple characters, backgrounds and game worlds
•    High quality, detailed UI, animations and characters animations
•    Fully developed storyline and game scripts
•    Significant original IP development
•    4 to 6+ hours of game play
•    Cross Platform (IOS, Android, Web, Windows, Steam, Yahoo)
•    Integrated social media features
•    Cross promotional ad service
•    Highscore and player registration systems